Loading Events

« All Events

  • This event has passed.

Building a Fundraising Program from Scratch!

March 25, 2021 All day

Watch the recording! 

This webinar features David Allen, Director of Development for Conservation.   

Development for Conservation assists conservation organizations raising money from individual donors by improving renewal, cultivation, and major gift systems. David Allen brings 30 years’ experience to the practice, including thirteen with TNC in Oregon, Texas, and Wisconsin. 

How do we get started raising money? We have a critical environmental mission, and we live and work in what Joel Garreau called Ecotopia. Shouldn’t raising money be easier? Is there a recipe? How do we get from where we are to sustainability? Well, it won’t be plug-and-play, exactly, but there are a set of basic tenets for raising money from individuals that we can studiously employ that will help. Join fundraising expert David Allen as we explore the basics of getting started raising money. We propose and discuss ways to think about fundraising, ideas for building and maintaining loyal support, where to start looking for first-time donors, fundraising metrics, and much, much, more.